Sponda

Physical Cookie in Citycenter

The Physical Cookie loyalty program (called VIP-Key) was launched in the autumn of 2014 in CityCenter. The VIP-keys were distributed to 14 000 customers who automatically became part of the loyalty program. We built CityCenter an entirely new, intelligent marketing channel that reaches over a million visitors each month. The system allows the retailers to create smart outdoor advertising based on time, place or weather. With the help of Physical Cookie, businesses can now reach the right customers at the right time, right at the point of their purchase decision. Unlike iBeacon style push-messaging, Physical Cookie transforms marketing into a service by optimizing the shopping environment to match the customer’s needs and interests.

Results

PRICE PER KEY

0.17 € *

ACtIVE KEYs

15 %

ACTIVITY BETWEEN FLOORS

+14,5 %

TIME SPENT IN SHOPPING CENTER

+21,7 %