Juha-Matti Raunio

Juha-Matti Raunio

Vice President juha-matti.raunio@tbwa.fi +358 40 506 4000
"Privacy is not a problem, because we don't care who you are. We are only interested in you shopping behavior. This, we believe, is a game changer. Instead of sign ups and a wide range of cards, Physical Cookie offers a low opt-in loyalty system that makes marketing feel like service. And it’s scalable, from single brick’n’mortar to global chains."
Theodor Arhio

Theodor Arhio

Creative Director theodor.arhio@tbwa.fi +358 40 717 3762
"Stores are already installing iBeacons so that when you walk past a shelf they occasionally ping your smart phone with an ad or an offer. But that is about to change as more brands join in. Soon - if you keep your iBeacon functionality switched on – you´ll be spammed with messages. We wanted to disrupt that. Instead of spamming you with messages, the retail space reacts to your behavior."