What is Physical Cookie?
Some say online is killing brick and mortar – we disagree. Physical Cookie is a unique loyalty program and customer service concept that brings online cookie functionalities to the real world. It creates an entirely new medium that instantly reacts to customer behavior. Physical Cookie is an innovation made in collaboration with TBWA\Helsinki.
The electronic readers, placed in-store, read the Physical Cookie keychains individually to collect and analyze user data in real-time. The cookies then use in-store digital screens to display data-based advertisements and offers. The targeted messages adapt to changes in customer behavior. There are no privacy issues, as customers don’t have to sign up or register to join the system. All they need to do is carry a Cookie and they’re good to go.